(Web) Globalization (G11N)
  Does your web reach worldwide? Consider this. The average Internet user is three times more likely to read your website if it appears in his or her native language. Website globalization (localization and translation of an existing site) is extremely cost efficient in comparison with creating individual, local-language sites. And by allowing your customers, partners, and employees to communicate effectively in international markets, your cost of doing business decreases while results increase.